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Style & Appearance On a Global Scale

New Euromonitor International study looks at grooming habits around the world

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By: TOM BRANNA

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No matter their age, region or gender, global consumers tend to put effort into their appearance, rather than simply rolling out of bed each morning. But what products they use and how they view beauty differs, according to a new study by Euromonitor International. When asked about their personal fashion style, for example, just 14% of respondents considered themselves to be “formal.” Older consumers are particularly practical. Roughly 50% of those over 45 opt for practical clothing,...

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